Det er nå det skjer

[Helge Høivik]

Ukebladet The Econonist og Dagens Næringsliv har noen ganger gode økonomiske analyser:

The Economist | Serfing the web https://www.economist.com/briefing/2021/05/06/the-new-rules-of-the-creator-economy?frsc=dg%7Ce

To passasjer følger. De peker på at multimedial innholdsproduksjon ("rik tekst") blir enklere med Facebook og TikTok. Men "samlerne" ("the aggregators") tar makta fra disse innholdsprodusentene. Facebook tjener nesten US$ 100 milliarder på gratisbidrag fra sine når 3 milliarder brukere.

Derfor Plan S. Derfor bibliotek.

Forlagene holder igjen, og presses av nye "aggregatorer". Nå for lydbøker. Når det gjelder forskning har Plan S fått gjennombrudd. Men lærestoffet i skole og universitet er forlengst blitt kandidat i USA. Dette kommer til Norge også.

Vær beredt, som i speider'n ;-)

Helge Høivik

In the past decade anyone with a phone has become a potential content creator. Cameras have got sharper, processors more powerful and networks faster. Apps can improve even the shoddiest content. Instagram, launched in 2010, provided filters that made ordinary photos look cool. TikTok has made it as simple to edit video. In April Facebook unveiled recording tools that aim to do for amateur podcasters what Instagram did for bad photographers. The internet’s limitless, free distribution and searchability has made it possible for this output—videos, music, jokes, rants and all manner of things that defy categorisation—to find an audience, however niche.

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One consequence of the internet is that “value has shifted away from companies that control the distribution of scarce resources to those that control demand for abundant ones,” writes Ben Thompson, author of the tech newsletter, Stratechery, who calls such firms “aggregators”. Because the platform sets the conditions for a piece of content’s success, via its algorithm, suppliers have to adapt to its rules, thus commoditising themselves. In this world of abundant supply, content providers become as interchangeable, and have as little bargaining power, as Uber drivers.

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